# Voice search optimization in 2026: what works and what is a myth

> Voice search optimization is SEO for spoken questions: answer in the first sentence, keep your Business Profile complete and your mobile pages fast.

- URL: https://computese.com/voice-search-optimization/
- Author: Duong Quan Nguyen, CEO, Computese
- Published: 2024-06-23
- Updated: 2026-09-25
- Topics: SEO

## In short
- Voice search optimization is SEO for spoken questions. Google answers them from the same index and ranking systems as typed searches, and says AI Mode, where Search Live answers, needs no special optimization.
- The claim that half of all searches would be voice by 2020 traces to a 2014 Baidu interview that counted image searches too. It was later credited to comScore without a source, and no search engine has published data showing it came true.
- In 2026 voice means AI assistants: Gemini is replacing Google Assistant on phones, speakers and cars, Siri AI entered beta on September 14, 2026, Alexa+ is open to all US customers, and Search Live answers aloud in AI Mode.
- Markup will not make you the spoken answer: speakable is still a US English beta for news publishers, and FAQ rich results stopped appearing in Google Search on May 7, 2026.
- What helps is plain SEO aimed at questions: answer in the first sentence under a question-style heading, keep a complete Google Business Profile for local searches, and serve fast mobile pages.

Voice search optimization is search engine optimization for spoken questions: making your pages and business listings the answer an assistant or a spoken Google search picks and reads aloud. Spoken queries go through the same index and ranking systems as typed ones, so the work is direct answers, a complete Business Profile and fast mobile pages.

Voice was sold for years on a statistic that never held up, so this guide starts there. Then it covers what voice search means in 2026 (Gemini, Siri AI, Alexa+ and Search Live), how one answer gets chosen, what structured data still does, and the changes that actually help. If you want the whole discipline first, read [what SEO is](https://computese.com/what-is-seo/); the step-by-step process is in [how to improve SEO](https://computese.com/how-to-improve-seo-a-comprehensive-guide/).

## The "50% of searches by 2020" prediction, traced

You have probably seen the claim that half of all searches would be voice searches by 2020, usually credited to comScore. It started as something narrower. A [Fast Company article published on September 17, 2014](https://web.archive.org/web/20171018131237/https://www.fastcompany.com/3035721/baidu-is-taking-search-out-of-text-era-and-taking-on-google-with-deep-learning) reported that about 10% of Baidu's queries were already spoken, and quoted Andrew Ng, then Baidu's chief scientist, forecasting that within five years at least half of all searches would be made by speech or images, if progress continued at its current rate.

Three details fell away as the number travelled:

- **It was about Baidu.** Ng was describing China's largest search engine, at a time when many people in China were coming online for the first time, mostly on phones.
- **It counted images too.** The forecast was speech and images combined, not voice alone.
- **It had a condition, and no comScore.** It depended on 2014's rate of progress continuing. When [Econsultancy traced the statistic in 2018](https://web.archive.org/web/20251122095437/https://econsultancy.com/why-we-need-to-stop-repeating-the-50-by-2020-voice-search-prediction/), it found the origin in Ng's interview and could not find any comScore source for it.

No search engine has published data showing that it came true, and Google does not separate voice at all in the data it gives site owners: the [Search Console Performance report](https://support.google.com/webmasters/answer/7576553?hl=en) groups data by query, page, country, device, search appearance and date, and its search types are web (text-based or multimodal), image, video and news. Nobody can tell you your voice share, so a plan built on one starts from a guess.

| Claim you will still hear                    | What the primary sources say                                                                                                                                                                                                                                   |
| -------------------------------------------- | -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Half of all searches will be voice           | A 2014 forecast about Baidu, for speech and images combined, with a condition attached                                                                                                                                                                         |
| Voice search has its own ranking factors     | Google says there are [no additional requirements or special optimizations](https://developers.google.com/search/docs/appearance/ai-features) for AI Overviews or AI Mode, where spoken questions in Search Live are answered                                  |
| You need a page for every long-tail phrasing | Google's [AI optimization guide](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) says its systems understand synonyms, and that pages made for every variation to manipulate rankings breach its scaled content abuse policy     |
| Schema markup gets you read aloud            | [Speakable](https://developers.google.com/search/docs/appearance/structured-data/speakable) is a beta for English news on Google Home devices in the US, and [FAQ rich results stopped appearing](https://developers.google.com/search/updates) on May 7, 2026 |

> [!TIP]
> When a proposal for "voice search optimization" opens with a share of voice searches, ask for the primary source. If it leads back to 2014, or to nothing, judge the rest of the proposal accordingly.

## What voice search means in 2026

The voice assistants of the 2010s were command systems. Google itself describes the old home assistant as something you had to address in [rigid, specific commands](https://blog.google/products-and-platforms/devices/google-nest/gemini-for-home-launch/), a transactional tool. Since 2024 Google, Apple and Amazon have each rebuilt their assistants on large language models that keep context between questions, handle follow-ups and fetch live information. Each change below is dated from the vendor's own announcement.

| Assistant                           | Milestone, from the vendor                                                                                                                                                                                                                                                                                                                                 | How it answers, per the vendor                                                                                      |
| ----------------------------------- | ---------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------- |
| Gemini on phones                    | [March 14, 2025](https://blog.google/products-and-platforms/products/gemini/google-assistant-gemini-mobile/): Google begins moving mobile users from Google Assistant to Gemini and says the classic Assistant will no longer be accessible on most mobile devices later in 2025                                                                           | Free-flowing, multimodal conversation in Gemini Live, plus Assistant tasks such as timers                           |
| Gemini for Home                     | [October 1, 2025](https://blog.google/products-and-platforms/devices/google-nest/gemini-for-home-launch/): Gemini replaces Google Assistant on smart speakers and displays, through early access                                                                                                                                                           | Keeps context across follow-ups and uses real-time information                                                      |
| Gemini in cars with Google built-in | [April 30, 2026](https://blog.google/products-and-platforms/platforms/android/cars-with-google-built-in-gemini-tips-2026/): rollout starts in English in the US, for new and existing cars                                                                                                                                                                 | Finds places, such as a lunch stop on the route, with information from Google Maps                                  |
| Siri with Apple Intelligence        | [October 28, 2024](https://www.apple.com/newsroom/2024/10/apple-intelligence-is-available-today-on-iphone-ipad-and-mac/): iOS 18.1, with the device and Siri set to US English                                                                                                                                                                             | More natural language, typed or spoken, with context kept from one request to the next                              |
| Siri AI                             | [Introduced June 8, 2026](https://www.apple.com/newsroom/2026/06/apple-introduces-siri-ai-a-profoundly-more-capable-and-personal-assistant/); [beta in English since September 14, 2026](https://www.apple.com/newsroom/2026/09/siri-ai-a-profoundly-more-capable-and-personal-assistant-is-here/), not at first in the EU on iPhone, iPad and Apple Watch | Goes out to the web for up-to-date answers, and searches the user's messages, emails and photos                     |
| Alexa+                              | [Announced February 26, 2025](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence); [available to everyone in the US](https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us), free with Prime                                                                                              | Large language models from Amazon Nova and Anthropic, with partner services such as OpenTable, Vagaro and Thumbtack |

Two things follow for a website. First, many spoken requests never touch a web page: Alexa+ makes reservations through OpenTable, Amazon's own example has it arranging an oven repair through Thumbtack, Siri AI answers from the user's own email, and Gemini in a car picks a restaurant from Maps data. If you take bookings, the platforms you are listed on matter as much as your site. Second, when a question does need the web, the assistant generates its answer from the sources it retrieves, so the page that states the answer most clearly is the one that gets used. Our guide to [AI assistants in 2026](https://computese.com/ai-assistants-are-set-to-revolutionize-daily-life/) compares what each one can do, and the post on [AI smart home devices](https://computese.com/how-ai-driven-smart-home-devices/) covers speakers and displays.

## Spoken queries in Google Search and Search Live

In Google Search itself, voice is an input method. Tapping the microphone in the Google app runs an ordinary Google search with your spoken words, as [Google's help page on voice search](https://support.google.com/websearch/answer/2940021?hl=en) describes. More than half of the examples on that page are quick facts: the time in London, whether you need a jacket, 16 ounces in pounds. No website should build content to win those. The rest are where websites and businesses come in: the closest coffee shop, attractions for a trip, a table for two on Wednesday night.

Spoken questions are longer and phrased as sentences, and Google has been adapting to that for years. When it introduced [BERT in October 2019](https://blog.google/products-and-platforms/products/search/search-language-understanding-bert/), Google said it still sometimes got complex or conversational queries wrong, which is why people typed "keyword-ese", and that BERT helped it understand longer queries where small words like "for" and "to" change the meaning. The practical upshot is that you do not need to match a spoken question word for word; you need to answer it.

The bigger change is Search Live. Since [September 24, 2025](https://blog.google/products-and-platforms/products/search/search-live-tips/), people in the US have been able to hold a spoken conversation with AI Mode in English, without signing up for Labs, and share the phone's camera for context. On [March 26, 2026](https://blog.google/products-and-platforms/products/search/search-live-global-expansion/) it expanded to every language and location where AI Mode is available, more than 200 countries and territories. You tap Live under the search bar in the Google app, ask out loud and get an audio answer, then ask follow-ups or open the web links shown with it. The links are the part a website can win, and because Search Live runs inside AI Mode, they come from the same process as a typed AI Mode answer; our post on [AI Overviews and AI Mode](https://computese.com/ai-overviews-in-search/) explains that selection in detail.

## How one answer gets chosen

A results page shows ten links; a spoken reply is one answer, with links only if there is a screen. That makes the selection matter more, but it is the same selection. Google says its generative AI features are [rooted in its core Search ranking and quality systems](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide): the model issues several related searches at once (query fan-out), retrieves pages from the Search index and writes a response grounded in them, with links to the pages that support it. To be one of those pages, a page must be [indexed and eligible to be shown with a snippet](https://developers.google.com/search/docs/appearance/ai-features), and your site must not be excluded from generative AI features in Search Console.

![A laptop screen lists ten grey result bars. One bar is lifted out and becomes an orange answer card above a smart speaker, while a phone below shows two links.](https://computese.com/images/blog/voice-search-optimization/one-answer.ee6327e82f-1536.webp)

*A screen shows ten results and a speaker reads one: voice raises the stakes of ranking first without changing how ranking works.*

Featured snippets play the same part in classic results. Google's help page says they appear when it thinks the answer can be found in a short piece of a website, and that they are [helpful when you talk to your device](https://support.google.com/websearch/answer/9351707?hl=en). You cannot mark a page as a featured snippet: [Google's systems decide](https://developers.google.com/search/docs/appearance/featured-snippets) whether a page would make a good one. What you control is whether a page may be used at all. A `nosnippet` rule blocks featured snippets along with regular snippets, and a low `max-snippet` value makes a featured snippet less likely, so neither belongs on a page you want read aloud.

Google matches meaning rather than exact wording, which is what [semantic SEO](https://computese.com/semantic-seo/) builds on, and the whole pipeline from crawling to ranking is explained in [how Google Search works](https://computese.com/how-google-search-engine-works/). For voice, the conclusion is short: the page that ranks as the best answer to a typed question is the page most likely to be spoken.

## Local voice searches: "near me" and your Business Profile

Local questions are where voice pays most directly, because the person asking usually wants to go somewhere or call someone. Google says local results are based mainly on [relevance, distance and prominence](https://support.google.com/business/answer/7091?hl=en): how well a Business Profile matches the search, how far the business is from the searcher (when they do not share a location, Google uses what it knows about it), and how well known the business is, including links to it and its reviews. There is no way to request or pay for a better local ranking.

![A phone with sound waves sits inside dashed distance rings on a simple map. Grey pins surround it, and one orange pin carries a small card with a clock, a phone handset, a star and a car.](https://computese.com/images/blog/voice-search-optimization/near-me.741694220e-1536.webp)

*Relevance, distance and prominence choose the business; the details in its profile answer the follow-up question.*

Spoken follow-ups make the profile's details count. In cars with Google built-in, Gemini [finds restaurants along a route with information from Google Maps](https://blog.google/products-and-platforms/platforms/android/cars-with-google-built-in-gemini-tips-2026/), then answers follow-ups such as what the parking is like or whether there are vegetarian options. Several of those details are ones the owner can supply in the Business Profile. Google's local ranking page asks for:

1. **A verified profile**, so Google knows you are authorized to represent the business.
2. **The right category**, which tells Google what kind of business you are.
3. **Hours that are current**, including special hours.
4. **Attributes** such as parking or Wi-Fi, the details a follow-up question asks about.
5. **Replies to reviews**, photos and, for retailers in eligible countries, in-store products.

Google's [AI optimization guide](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) adds that Business Profiles help a business appear in AI responses as well as in other results. If many of your customers use iPhones, claim your place on Apple Maps through [Apple Business](https://business.apple.com/) as well. Ranking in local results, citations and reviews are covered in our [local SEO guide](https://computese.com/local-seo/), setting up the profile in [Google Business Profile optimization](https://computese.com/google-my-business-seo/), and a plan for owners short on time in [SEO for small business](https://computese.com/mastering-seo-for-small-business-websites/).

## What structured data does for voice in 2026

Most voice advice is out of date on markup. [Speakable](https://developers.google.com/search/docs/appearance/structured-data/speakable), the markup Google documents for reading content aloud, is still a beta. It lets Google Assistant answer topical news questions on smart speakers by reading marked sections of up to three articles aloud and sending the full article link to the user's phone. It works only for users in the US with Google Home devices set to English, and for publishers of English-language content. The page still describes Google Assistant and does not mention Gemini for Home, which has been replacing Assistant on Google's speakers since October 2025.

Several other features that voice guides used to recommend are gone, according to [Google's documentation changelog](https://developers.google.com/search/updates) and its [developer notice](https://developers.google.com/assistant/ca-sunset):

| Feature                | What it did                                               | Status as of September 2026                                                                                                    |
| ---------------------- | --------------------------------------------------------- | ------------------------------------------------------------------------------------------------------------------------------ |
| Speakable markup       | Marked article sections for text-to-speech on Google Home | Beta; US users with devices in English, English-language news publishers                                                       |
| FAQ rich results       | Questions and answers shown under a search result         | Limited to government and health sites in September 2023; no longer shown from May 7, 2026; documentation removed in June 2026 |
| HowTo rich results     | Steps shown in search results                             | No longer shown; documentation removed in September 2023                                                                       |
| Guided recipes         | Google Assistant reading recipe steps aloud               | Removed from the recipe documentation in March 2024, because the Assistant feature was removed                                 |
| Conversational Actions | Custom voice apps for Google Assistant                    | Shut down on June 13, 2023                                                                                                     |

> [!IMPORTANT]
> FAQPage markup no longer produces anything in Google Search. Keep a genuine FAQ section if it helps readers, but do not expect the markup to get you a rich result or a spoken answer.

What still holds is Google's general line: structured data [is not required for generative AI search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide), there is no special schema.org markup for it, and it remains worth using because it makes pages eligible for rich results. Mark up what a page actually is, such as an organization, an article or a product, and keep it consistent with what the page shows.

If you publish news in English for a US audience, speakable costs little. Google recommends marking key points rather than whole articles, about 20 to 30 seconds of content per section (two or three sentences), and leaving out datelines, photo captions and source attributions. Point the markup at those sections with CSS selectors or XPath, not both:

```json
{
  "@context": "https://schema.org",
  "@type": "WebPage",
  "name": "Council approves the new cycle lane",
  "speakable": {
    "@type": "SpeakableSpecification",
    "cssSelector": [".headline", ".summary"]
  },
  "url": "https://www.example.com/news/cycle-lane"
}
```

## How to optimize for voice search: what actually helps

Everything that follows is ordinary SEO, pointed at questions. It serves typed search, AI Mode, Search Live and assistants at the same time, which is why it is worth doing even though nobody can measure voice on its own.

### Answer the question in the first sentence

Put the answer directly under the heading that asks the question, in one or two plain sentences, then give the detail. A reader can stop there, and an assistant can read it without the rest of the page. Google's advice for text meant to be spoken, written for speakable, is a good yardstick for any page: two or three sentences, 20 to 30 seconds of speech, that make sense on their own. For a repair company, under "Do you repair dishwashers on weekends?", the first sentence should say yes or no and when, not open with how complex modern dishwashers are.

![A web page drawn as grey bars has a heading and an orange first line under it. A dashed arrow lifts that line into a speech bubble above a smart speaker; the rest of the page stays grey.](https://computese.com/images/blog/voice-search-optimization/first-sentence.cfc44aa4bd-1536.webp)

*The sentence under the heading is the one that gets read aloud, so it has to make sense on its own.*

### Write headings the way people ask

Spoken questions are full sentences, so write section headings in your customers' words: "How much does a boiler service cost?", "Do you deliver on Sundays?". One question per section keeps each answer easy to lift out. Google's own guidance favours [pages organized by paragraphs and sections with clear headings](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide), and warns against the old voice tactic of a separate page for every phrasing: its systems understand synonyms, and pages created to cover every variation mainly to manipulate rankings breach its scaled content abuse policy. Titles, headings and the rest of the page's elements are covered in our [on-page SEO guide](https://computese.com/on-page-seo/).

### Keep your Business Profile complete

For a local business, a spoken question about nearby places is answered from Maps and Business Profile data, as the car example above shows, so the profile deserves as much care as the website. Verify it, keep hours and attributes current, and answer reviews, as in the local section above.

### Make the page fast on a phone

The person who taps a link under a spoken answer is on a phone. Google [indexes and ranks the mobile version](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing) of your content (mobile-first indexing) and recommends responsive design. Its [Core Web Vitals targets](https://developers.google.com/search/docs/appearance/core-web-vitals) are Largest Contentful Paint within 2.5 seconds, Interaction to Next Paint under 200 milliseconds and Cumulative Layout Shift under 0.1. Our guide to [mobile optimization](https://computese.com/mobile-optimization-for-your-website/) covers the fixes.

### Keep the SEO fundamentals in order

A page that is not crawled and indexed cannot be anyone's answer. [Technical SEO](https://computese.com/technical-seo/) covers crawling, rendering and indexing; our [14-point SEO checklist](https://computese.com/seo-tips-for-websites-boost-your-online-presence/) orders the basics by impact; [SEO marketing](https://computese.com/seo-marketing/) covers budgets and measurement as a channel; and [SEO vs SEM](https://computese.com/seo-vs-sem/) explains where paid search fits.

## How to measure voice search traffic

No report separates voice for you, so measure the kinds of questions voice produces. In the Search Console Performance report, add a query filter, choose Custom (regex) and use a pattern that matches question openers. The [filter uses RE2 syntax](https://support.google.com/webmasters/answer/17011165?hl=en), matches anywhere in the query unless you anchor it, and ignores case by default:

```text
^(who|what|when|where|why|how|which|can|do|does|is|are|should)\s
```

A second filter such as `near me|nearby|open now` isolates local intent. Compare clicks and impressions for those groups over time, alongside the Generative AI performance report that [Google's AI optimization guide](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide) points to for AI Mode and AI Overviews. A rising number of question queries you rank for is a better signal than any voice share, because it measures the thing voice rewards: answers.

If you want help turning this into work on your own site, our [SEO service](https://computese.com/services/seo/) includes local search (Google Business Profile, consistent name, address and phone, and location and service-area pages) and tracks how often AI assistants cite you when they answer questions in your field.

## Key terms
- **Voice search**: A search made by speaking instead of typing, through the Google app's microphone, Search Live or an assistant such as Gemini, Siri or Alexa+. Speech recognition turns the words into a text query.
- **Voice search optimization (VSO)**: Making pages and business listings easy to choose and read aloud as the answer to a spoken question. In practice it is SEO: indexable pages, direct answers, accurate local listings and fast mobile pages.
- **Conversational query**: A search phrased as a full question in everyday words, such as asking where to get a bike fixed today, instead of a string of keywords. Spoken searches are usually conversational.
- **Search Live**: A mode in the Google app that lets you ask AI Mode questions out loud, hear an audio answer, ask follow-ups and share your camera, with web links shown alongside.
- **Featured snippet**: A Google result that shows a short extract from a page first, above the link. Google chooses it; a page cannot mark itself as one.
- **Speakable markup**: A schema.org property that marks the sections of an article best suited to text-to-speech. Google supports it only as a beta for English-language news on Google Home devices in the US.
- **Google Business Profile**: The listing a business manages for Google Maps and local Search results: its name, category, address, hours, attributes such as parking, photos and reviews.
- **Text-to-speech (TTS)**: Software that reads written text aloud. Assistants use it to speak an answer, which is why a sentence that makes sense on its own works better than one that depends on a table or image.

## Common questions

### What is voice search optimization?

It is the work of making your pages and listings the answer an assistant or a spoken Google search picks. Spoken queries go through the same index and ranking systems as typed ones, so it comes down to direct answers, a complete Google Business Profile and fast, indexable mobile pages.

### Is voice search optimization still worth doing in 2026?

As a separate project, no. As a habit, yes: answering questions in the first sentence, writing headings the way people ask and keeping your Business Profile complete help typed search, AI Mode, Search Live and assistants at the same time.

### What percentage of searches are voice searches?

There is no reliable current figure. The famous 50% forecast was made in 2014 about Baidu, counted image searches too, and no search engine has published data showing it came true. Google Search Console does not separate voice queries either, so you cannot measure a voice share for your own site.

### How do I optimize my website for Alexa, Siri and Gemini?

Each draws on different sources: Google says Gemini uses real-time information and, in cars, Google Maps; Apple says Siri AI goes out to the web; Alexa+ works through partner services such as OpenTable and Thumbtack. What works across all of them is a crawlable site that answers questions plainly, accurate business listings, and a presence on the booking platforms you actually use.

### Does schema markup help with voice search?

Only in narrow cases. Speakable markup is a beta for English-language news publishers and US users of Google Home devices, and FAQ rich results no longer appear in Google Search since May 7, 2026. Google says no special schema is needed for its AI features, though accurate structured data still helps with rich results.

### How do I get found for near me voice searches?

Verify and complete your Google Business Profile: the right category, current hours and attributes such as parking. Google ranks local results mainly on relevance, distance and prominence, and it cannot be paid for a better position.

## Sources
1. [Inside Baidu's plan to beat Google by taking search out of the text era (September 2014, archived copy)](https://web.archive.org/web/20171018131237/https://www.fastcompany.com/3035721/baidu-is-taking-search-out-of-text-era-and-taking-on-google-with-deep-learning), Fast Company, via the Internet Archive
2. [Why we need to stop repeating the "50% by 2020" voice search prediction (August 2018, archived copy)](https://web.archive.org/web/20251122095437/https://econsultancy.com/why-we-need-to-stop-repeating-the-50-by-2020-voice-search-prediction/), Econsultancy, via the Internet Archive
3. [Performance report (Search results)](https://support.google.com/webmasters/answer/7576553?hl=en), Search Console Help
4. [AI features and your website](https://developers.google.com/search/docs/appearance/ai-features), Google Search Central
5. [Optimizing your website for generative AI features on Google Search](https://developers.google.com/search/docs/fundamentals/ai-optimization-guide), Google Search Central
6. [Speakable (Article, WebPage) structured data (BETA)](https://developers.google.com/search/docs/appearance/structured-data/speakable), Google Search Central
7. [Latest documentation updates](https://developers.google.com/search/updates), Google Search Central
8. [Gemini for Home: The helpful home gets an AI upgrade](https://blog.google/products-and-platforms/devices/google-nest/gemini-for-home-launch/), Google
9. [The Assistant experience on mobile is upgrading to Gemini](https://blog.google/products-and-platforms/products/gemini/google-assistant-gemini-mobile/), Google
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14. [Introducing Alexa+, the next generation of Alexa](https://www.aboutamazon.com/news/devices/new-alexa-generative-artificial-intelligence), Amazon
15. [Alexa+ now available to everyone in the US, and free for Prime members](https://www.aboutamazon.com/news/devices/alexa-plus-available-free-prime-members-us), Amazon
16. [Use Google Voice Search](https://support.google.com/websearch/answer/2940021?hl=en), Google Search Help
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19. [Search Live is expanding globally](https://blog.google/products-and-platforms/products/search/search-live-global-expansion/), Google
20. [How Google's featured snippets work](https://support.google.com/websearch/answer/9351707?hl=en), Google Search Help
21. [Featured snippets and your website](https://developers.google.com/search/docs/appearance/featured-snippets), Google Search Central
22. [Tips to improve your local ranking on Google](https://support.google.com/business/answer/7091?hl=en), Google Business Profile Help
23. [Apple Business](https://business.apple.com/), Apple
24. [Conversational Actions sunset overview](https://developers.google.com/assistant/ca-sunset), Google for Developers
25. [Mobile site and mobile-first indexing best practices](https://developers.google.com/search/docs/crawling-indexing/mobile/mobile-sites-mobile-first-indexing), Google Search Central
26. [Understanding Core Web Vitals and Google search results](https://developers.google.com/search/docs/appearance/core-web-vitals), Google Search Central
27. [Performance report (Search results): Advanced filtering and comparison](https://support.google.com/webmasters/answer/17011165?hl=en), Search Console Help