SEO16 min read
Quality backlinks in SEO: what makes a link valuable, and what is spam
A quality backlink is an editorial link from a relevant site people trust. What Google counts, what its link spam policy bans, and when to disavow.
Updated
SEO, page 2
Practical search work: technical foundations, content that answers the query, and measuring what actually changed.
The service behind this topic: SEO
SEO16 min read
What are backlinks in SEO? How Google reads links, anchor text and nofollow
A backlink is a link from another site to yours. How Google uses backlinks, what anchor text tells it, and how it treats nofollow, sponsored and ugc links.
Updated
SEO14 min read
How Google determines if a website is relevant and authoritative
Google publishes no authority score. It judges each page's relevance and trust from many signals; DA, DR and Authority Score are vendors' link estimates.
Updated
SEO16 min read
Untapped SEO opportunities: how to find them in your own data
Find untapped SEO opportunities in Search Console: low-CTR queries, pages just off page one, unanswered questions, internal links, video and images.
Updated
SEO18 min read
How the Google search engine works: crawling, indexing and ranking
Google Search works in three stages: Googlebot crawls pages, Google indexes them under one canonical URL, and ranking systems serve the best matches.
Updated
SEO20 min read
What is web crawling and indexing? How crawlers and search indexes work
Crawling is software fetching pages by following links; indexing stores their words in an inverted index so search engines and AI tools can find them.
Updated
SEO15 min read
How to improve website rankings with on-page SEO: a page-by-page process
Improve rankings with on-page SEO one page at a time: pick pages in Search Console, match the intent, ship one batch of changes, then compare matching periods.
Updated
SEO17 min read
SEO for small business: a 90-day plan you can run yourself
A small business SEO plan for owners short on time: Business Profile, indexing checks, service pages, reviews, answers and local links, measured by leads.
Updated
SEO16 min read
Latest SEO trends: what changed from 2024 to 2026 and what still works
SEO trends from 2024 to 2026, dated from Google's own announcements: core and spam updates, INP, AI Overviews and AI Mode, and what still works.
Updated
SEO16 min read
SEO for IT companies and MSPs: the pages, proof and tracking that bring leads
SEO for IT companies and MSPs: a page per service, honest industry and location pages, anonymized case studies, named authors, fitting schema and lead tracking.
Updated
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