Practical search work: technical foundations, content that answers the query, and measuring what actually changed.
The service behind this topic: SEO
Web development18 min read
Core Web Vitals are LCP, INP and CLS, judged at the 75th percentile of real visits. Thresholds, how to measure them in the field, and how to fix each one.
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Web development26 min read
Move a website to a new host, CMS or domain without losing search traffic: benchmark, map every URL, test redirects, run the cutover and monitor the move.
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AI & automation19 min read
Machine learning in marketing predicts who will buy, churn or respond and sets bids and budgets. The main uses, the data each needs and how to prove it works.
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Web development17 min read
Where e-commerce is heading in 2026: AI shopping in search, agentic checkout, product feeds, video commerce, payment rules and what a store should do now.
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SEO15 min read
Optimize YouTube videos with accurate titles, descriptions, thumbnails and chapters, earn watch time, and give Google a watch page with VideoObject markup.
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SEO15 min read
Google does not penalize content for being AI-generated; it acts on low-value pages made at scale to rank. What its rules say, and a workflow within them.
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SEO20 min read
Practical SEO tips for websites, ordered by impact: indexing first, then titles, content, Core Web Vitals and structured data, each with a way to check it.
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SEO15 min read
AI Overviews and AI Mode link indexed pages that can show a snippet. How Google picks those sources, and the controls that decide whether your pages appear.
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SEO17 min read
Improve SEO as a loop: record a baseline in Search Console, audit the site, rank fixes by impact and effort, fix templates, then measure over weeks.
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SEO17 min read
Link building for SEO: earn links with assets worth citing, digital PR and personal outreach, within Google's spam policies, and measure them in Search Console.
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