SEO20 min read
What is web crawling and indexing? How crawlers and search indexes work
Crawling is software fetching pages by following links; indexing stores their words in an inverted index so search engines and AI tools can find them.
Updated
Information technology blog, page 16
Guides and explainers on web development, custom software, hosting, SEO, IT support, security, integrations, cloud, data and AI, each checked against the sources it lists.
SEO15 min read
How to improve website rankings with on-page SEO: a page-by-page process
Improve rankings with on-page SEO one page at a time: pick pages in Search Console, match the intent, ship one batch of changes, then compare matching periods.
Updated
SEO17 min read
SEO for small business: a 90-day plan you can run yourself
A small business SEO plan for owners short on time: Business Profile, indexing checks, service pages, reviews, answers and local links, measured by leads.
Updated
SEO16 min read
Latest SEO trends: what changed from 2024 to 2026 and what still works
SEO trends from 2024 to 2026, dated from Google's own announcements: core and spam updates, INP, AI Overviews and AI Mode, and what still works.
Updated
SEO16 min read
SEO for IT companies and MSPs: the pages, proof and tracking that bring leads
SEO for IT companies and MSPs: a page per service, honest industry and location pages, anonymized case studies, named authors, fitting schema and lead tracking.
Updated
SEO20 min read
On-page SEO: every element explained, with an audit checklist
On-page SEO covers a page's content, title, meta description, headings, URL, links, images and markup. What Google says each does, and how to check it.
Updated
SEO13 min read
Voice search optimization in 2026: what works and what is a myth
Voice search optimization is SEO for spoken questions: answer in the first sentence, keep your Business Profile complete and your mobile pages fast.
Updated
SEO19 min read
Google My Business SEO: how to optimize your Google Business Profile
Google My Business is now Google Business Profile. Verify it, pick the right categories, keep hours accurate and earn reviews within Google's rules.
Updated
SEO15 min read
SEO vs SEM: how organic and paid search differ, and when to use each
SEO earns unpaid rankings; SEM usually means paid search ads bought in an auction. How each works, a side-by-side comparison, and when to use which.
Updated
SEO17 min read
Semantic SEO: a step-by-step guide to entities, topics and structured data
Semantic SEO builds pages around a topic's entities and questions, not one keyword. How Google reads meaning, and five steps to apply it.
Updated
Start with a conversation.
Tell us what you run and what is getting in the way. You get a reply within 24 hours.
- Hours
- Mon–Fri, 9:00–17:00 ET
Closed on statutory holidays - Office
- 110 Place d'Orléans Dr
Ottawa, ON K1C 2L9